Does Sex Make a Great Headline?

OK, I’m not talking sex here, but I am talking headlines. Newspapers are a fascinating area for writers, and today I came across a great example of the Headline subject. Authors spend hours, days, months even, trying to get the right title for their book, and a powerful cover design.

Journalists don’t have to worry about cover design, but title is important. Which of these works better:

How Tesco Figured Out That Sandra was Pregnant Before Her Father Knew?
How Companies Learn Your Secrets.

Behind this is a fascinating story! I shan’t do what writer Kashmir Hill did at Forbes magazine – basically write a new story using the original theme of the NYT article – so here’s the link:
Digg Headline Story.